Industry: Venture Capital & Private Equity
Omidyar Network is a philanthropic investment firm that invests in entrepreneurs and their visionary ideas to create opportunities for people to improve their own lives, their communities, and the world around them.
To better understand the state of entrepreneurship in Africa, Omidyar Network (in partnership with the Monitor Group) launched the Accelerating Entrepreneurship in Africa Initiative in 2012. Vī-bē Digital was enlisted to create an report design that would outline the opportunities and challenges for Africa’s entrepreneurial ecosystem.
A primary challenge was to interpret a lot of detail, create a hierarchy and manage it effectively. We solved the challenge by utilizing color, prominent main headings, attractive charts, graphs and tables and bold callouts with different levels of information We came back with great photography, and determined to go with the illustrative abstract cover & community to communicate positivity, forward thinking and hope. After presenting a number of cover concepts, the client gravitated toward a bright sunburst pattern of dots that faded into the background, and defined a map of Africa.