Industry: Real Estate Investment
Veritas Investments is a real estate investment manager that specializes in owning and operating mixed-use multifamily and retail properties in San Francisco. It has grown to be one of the largest owners and operators of multifamily mixed-use properties in the SF Bay Area.
Equipped with a deep understanding of the company’s clients, we worked to build a brand identity and a new impactful website. We decided to use a great sweeping photographic hero image of the San Francisco skyline and pair it with a simple concise headline. The serif typeface for the headline make the company feel more traditional, yet also timeless. The minimalistic approach creates a strong sense of trust and brand establishment. The navigation is intuitive and easy to use. Our contributions included positioning, messaging and copywriting.