Industry: Venture Capital
Bain Capital Ventures partners with disruptive founders to accelerate their ideas to market. They offer a unique and differentiated platform to empower founders to grow their companies at all stages. Since 2018, we’ve been proud to have partnered with BCV on many digital assignments that include:
Industry: Professional Services
The firm prides itself on the results they deliver and the value they add to every client relationship. Celebrating their 70th anniversary this year, the firm was founded when Silicon Valley’s tech sector was in its infancy. The firm has grown from their first office in Redwood City to 12 offices in the US and international locations.
Ropers Majeski came to us with a strong Brand promise and a not so strong way of conveying their message. The execution: the new began with a modernized logo, a core identity system, ample thought leadership, a new website with great video & photography and a state-of-the art CMS.
Goal: our goal was to differentiate Ropers in a crowded space – and communicate it’s broader practice areas to diversify their clientele and cultivate new business relationships.
Strategy: We aligned the brand to the firm’s purpose – to help clients and internal stakeholders understand the impact and emphasis on invested commitments.
The Results: the new brand positioning aligns the firm under a new Brand promise and succinct Brand message!
Industry: Food Manufacturer and Supplier
In 1970, Ray and June Gaddis established Pacific Cheese Company, the West Coast’s original broad line cheese supplier. As industry pioneers, they were instrumental in the expansion of the California cheese industry and laid the groundwork for the company’s growth into a leading manufacturer and wholesale supplier of premium quality cheese.
The site we created captured the recently branded visual tone and voice of the company. The homepage is beautiful and light, unique and very engaging. The pages are photo rich throughout. The site offers a beautiful and simple transition from the homepage to the lower level pages, looking smart and clean. There is a playfulness with the company’s logo and the tag that contains it when it overlaps images or solid colors. A highlight for the visitor is the Community Section – where they can read up on everything cheese, post up recipes and meet featured cheesemakers.
Industry: Professional Services
Design Electric is a San Francisco Bay Area full-service electrical contractor and energy specialist. Since its founding in 1976, DEI has developed a strong reputation for customer satisfaction and become a team player with local Bay Area construction firms.
We worked in partnership to create a great visual platform that modernized the company’s brand and leverage it to stand out in the market. We implemented an expansive hero image that displays recent featured projects. Below the hero is a clean band that captures the high-level messaging and offers intuitive paths to the interior pages. Upon rolling down the page, we animated a light bulb to create a unique, fun element to the overall design. Our team spent many hours in research sessions with the Principals – with the goal of capturing the essential DNA of the company’s brand.
Industry: Construction
Since 1950, Nibbi Construction has been building technically complex, iconic structures in the San Francisco Bay Area. The company has delivered on the region’s most challenging, logistically difficult and sustainable projects.
Vi-be transformed the previous website from a desktop version to a fully responsive site. The job included a redesign of the Homepage, News and Events sections, adding a Green page, redesigning Project Detail pages with slide shows, adding new photos and callouts. For mobile, we created a new landing page for filtering to make it easier for users to navigate its design interface. The site required adding new media queries, refactoring legacy code, adding and updating CMS management features for ease of use, updating content editing, and optimizing client and server side performance optimization.
Industry: Construction
BBI Construction is a mid-sized General Contractor serving the Greater San Francisco Bay Area with quality construction since 1974. They specialize in the renovations & new construction of schools, multifamily housing, commercial, biotech/pharma & institutional facilities. Since 2013, BBI and Vī-bē Digital have collaborated on a series of design projects. The defining experience of each engagement has always relied on the art of storytelling. For BBI, its about building solutions with teamwork, quality and integrity.
The company website is central to establishing BBI’s reputable brand and enhancing their visibility to prospective customers. We began our work on the site as we begin every engagement: conducting stakeholder interviews, content audits, and secondary research to determine BBI’s unique sales proposition. We established a key set of messages that connect directly with its key audiences. The clean, responsive design showcases BBI’s work and personality through custom photography. The site was built as a modular design system, so that new projects and content can be easily added by the BBI team through the WordPress CMS.
Industry: Professional Services
Barg Coffin is truly one-of-a-kind: a uniquely qualified group of top environmental lawyers practicing within a strategically leveraged, small firm business model. They offer depth and breadth of expertise in federal and California environmental laws.
The Barg Coffin website was quite dated and uninspiring, unreflective of the spirit of this fast-paced and progressive San Francisco Bay Area boutique law firm. The website’s technology was outdated and hard to use. In our branding for website survey research, the Partners were looking for a modern and clean design that communicated the firm’s expertise, depth of bench, and accolades. The new site was developed by Vi-be and twist Design’s strategy/design team. Barg Coffin’s tagline: “where the law + environment intersect” was the central theme of the website’s communications. We were asked to give that messaging a brand expression in its voice and refined design. What we produced was a modern look, professional, prestigious and intuitive. The new elements on the home page included strategic focused areas mixed with firm news & accolades and recent publications.
Industry: Financial Services
Payroll Resource Group (SSAE 16 Certified), founded in 1996, is widely recognized and awarded for its growth, intuitive technology and commitment to service excellence.
In light of its competitive benefits marketplace, PRG aspired to extend its reach to new customers and enhance its visibility. Vībē Digital worked with PRG to create a coherent and impactful brand communication system to help them stand out from its competition. Our solution included a complete rebranding effort of the company. For the website, our contributions included art direction & visual design, front-end development, creating a strong style for a unique brand experience, introducing new innovative infographics to convey the company’s offerings, and implement a user-friendly content management system. We utilized new photography to make the site engaging and more like a consumer site. A design challenge was to not overwhelm the user, but still communicate the breath of PRG services. We found a way to animate the images without enlisting movement. Vī-bē Digital ensured consistent delivery throughout the process, from concept to execution, as a long-term partner dedicated to elevating the brand to the next level.
Industry: Real Estate Investment
Veritas Investments is a real estate investment manager that specializes in owning and operating mixed-use multifamily and retail properties in San Francisco. It has grown to be one of the largest owners and operators of multifamily mixed-use properties in the SF Bay Area.
Equipped with a deep understanding of the company’s clients, we worked to build a brand identity and a new impactful website. We decided to use a great sweeping photographic hero image of the San Francisco skyline and pair it with a simple concise headline. The serif typeface for the headline make the company feel more traditional, yet also timeless. The minimalistic approach creates a strong sense of trust and brand establishment. The navigation is intuitive and easy to use. Our contributions included positioning, messaging and copywriting.
