Industry: Professional Services
The firm prides itself on the results they deliver and the value they add to every client relationship. Celebrating their 70th anniversary this year, the firm was founded when Silicon Valley’s tech sector was in its infancy. The firm has grown from their first office in Redwood City to 12 offices in the US and international locations.
Ropers Majeski came to us with a strong Brand promise and a not so strong way of conveying their message. The execution: the new began with a modernized logo, a core identity system, ample thought leadership, a new website with great video & photography and a state-of-the art CMS.
Goal: our goal was to differentiate Ropers in a crowded space – and communicate it’s broader practice areas to diversify their clientele and cultivate new business relationships.
Strategy: We aligned the brand to the firm’s purpose – to help clients and internal stakeholders understand the impact and emphasis on invested commitments.
The Results: the new brand positioning aligns the firm under a new Brand promise and succinct Brand message!